I went to my first makeup show!! I attended Miami Makeup Expo 2017 on Sunday Oct. 22. I’ve been dying to attend one ever since I saw beauty YouTubers go to LA, NYC and Vegas for them. They look super cool and fun! They also seem like a great networking opportunity. As my blog keeps growing, I’ll try to attend larger shows!
Miami Makeup Expo is an annual makeup show held in Miami. It premiered last year. YouTubers like Viva Glam Kay and local brands selling discounted products made created some buzz. It was the start of something beautiful in Miami. Miami has the potential to become a hub for creatives, not just beauty ones. Miami Makeup Expo is paving the way for larger, well-renowned shows in Miami.
I wasn’t sure to expect. The whole event occupied maybe like ⅙ of the convention center. Here’s a video. No more than 10 companies were present. Macy’s and The Makeup Club FL were the most distinguishable companies there.
The smaller brands I enjoyed and bought products were DNA Cosmetics, G4E Beauty and Sophy Cosmetics. The people at these booths were so sweet and eagerly spoke about their products. It was nice seeing people so passionate about their brands. I picked up at foundation stick from DNA Cosmetics, glitter from Gorgeous 4 Ever and a highlighter from Sophy Cosmetics! Check out videos of them in action on my Instagram.
The girls at this booth were super nice! Their demo video made all of their products so tempting. I only picked up the stick foundation in creamy beige. Their liners also looked promising. They were very creamy and are blendable enough to be used as stand alone eye shadows! Also, the foundation stick is very full coverage; I’m excited to use it!
It was cool how the owner was present at this booth. Her partner at the show (I’m not sure about his exact role) was soooo passionate about the brand. He eagerly spoke about every product. Swatches were available for every product. He won me over when he demonstrated how awesome the glitters were. I bought a glitter and my mom bought a satin lipstick.
Sophy, the brand owner, was also present. She introduced herself and excitedly told my mom and I about how great her highlighters are. I enjoyed how confident she was about the performance of her products. She shade matched my mom and I to her highlighter shades that’d suit us the best. Her highlighters were stunning.
Interacting with every company and shopping took about an hour. Some people may not like that. Some booths left early because the event wasn’t like exciting last year. DNA cosmetics left first. I was able to buy a foundation stick right before they left. They were a bit disappointed with the event turnout. It was their first year, too. Booths agreed that the event poorly marketed. Miami Makeup Expo was only advertised for about 2 weeks.
Unfortunately, I agree withe everything I heard. I attended Miami Makeup Expo with an open mind. It’s a young event. The logistics may not be totally sorted out yet. Nonetheless, I like supporting small businesses and interacting with people in the beauty industry. I would’ve been heavily disappointed this year if I went last year. I got a good taste of the event, though. Also, the show’s pow attendance made it less intimating for me. I was able to have more personal and comfortable experiences with each booth.
Miami Makeup Expo’s organizers should learn from their mistakes and make the event better. The lack of foot traffic and small size of the event was noticeable. I’m sure they’ll receive complaints from the participating businesses. The ticket was only $20 and I think it was very worth it. I’d definitely go next year. it’s important to note that the even took place on a Sunday; last year it was on a Saturday.
By this time next year, I’ll have more followers! I’ll share information about the event and confirm my attendance. I really want this event to grow!
Thanks for reading! ?